Introduction

Research Topic  

KFC, Genting Kelang

Among so many franchise businesses in the global, I have chosen KFC as my franchise research. The outlets which i choose was KFC,Genting Kelang. By doing this research, I will collect questionnaire to investigate the customer satisfaction of KFC in Genting Kelang. So that, I will clearly know what customers think of KFC based on the survey. Before I visit KFC, i have collect information about KFC in order to help me understand more. 

Company Background

Now, let me introduce KFC (Kentucky Fried Chicken). Co-founder of KFC is Harland Davis Sanders and the headquarters is from Louisville, Kentucky in the United States. He started the franchising business since 1952. Now, KFC is the world’s largest chain of fried chicken fast food restaurant. KFC would be famous is because it has its own secret recipe for the chicken. This is the key reason of attracting people choosing KFC. In the worldwide, KFC already have more than 15,000 outlets in 105 countries. KFC sell their meals in affordable price which can provide it for all level of customers.