Based
on the data collected from questionnaires, I would like made an overall
conclusion for KFC, Genting Kelang. In the previous post, I had showed the
questions and the results that gathered from 20 respondents. There are 4 categories
in customers’ satisfaction which are food, environment, services and staffs. There
are divided to 5sub part in each of the category.
Category
|
Average
mean (a)
|
Average
mean(b)
|
Average
mean ( c)
|
Average
mean (d)
|
Average
mean (e)
|
Food
|
2
|
3.2
|
3.45
|
3.7
|
3.75
|
Environment
|
2.95
|
2.95
|
3.35
|
3.45
|
3.3
|
Services
|
3.15
|
3
|
3.45
|
3.35
|
3.6
|
Staff
|
3.1
|
2.9
|
3.1
|
3.1
|
3.05
|
Based
on the table above, it shows that for food category, sub part (e) attain the
highest mean which is 3.75. The question is about the dishes were tasty and
delicious, so average of the 20 respondents are agree with it. However, there
are only 2.00 for sub (a), the food was healthy. Big part of the respondents
feels that they are disagreeing with this question.
Besides
that, in the environment, KFC achieve the highest average mean for sub part (d)
among the 5 sub part, which are 3.45. Yet, KFC need to improve the cleanliness
for restaurant and washroom, it is only attains 2.95 respectively for sub (a)
and (b), which is the lowest average mean in the environment.
Furthermore,
for the service category, the highest average mean is 3.6 for sub (e), the
question is asking about the food order was correct and complete. A big of the
respondents feels that KFC has done a good job for taking the food order
correctly. However, there are only 3.00 for sub (b) which is the waiting time
was short. Respondents do not agree with
it.
Moreover,
in the staff category, the average mean are moderate, there have 3 same average
mean for staff which is sub (a), (c) and (d). Respondents feel that the staffs
in KFC do not have a good behaviour when serving the customers. The lower
average mean is sub (b); the question is the staffs were aware for taking order
with customers. Staffs in KFC do not get
attention on the customers.
On
the whole, KFC at Genting Kelang have a good customers satisfaction, it can
clearly see that in 4 categories, there are big part of the sub part which get
3 points. But, KFC still can improve their services and staffs. KFC can let
train their staffs and receive more feedback from customers. So that, KFC can
gain more customers.
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